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Binding: Paperback
EAN: 9780070633421
Edition: 1
ISBN: 0070633428
Label: McGraw-Hill
Languages: EnglishUnknownEnglishOriginal LanguageEnglishPublished
Manufacturer: McGraw-Hill
Number Of Items: 1
Number Of Pages: 342
Publication Date: May 01, 1997
Publisher: McGraw-Hill
Studio: McGraw-Hill



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Editorial Review:

Product Description:
This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the baby boomersÕ passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reigns from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and their parents will find both fascinating and instructive.



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